We do understand, fashion advertising today has become more of a catalogue than advertising, displaying shirts and suits in its fullest glory. Every brand does the same and that's exactly what Indian Terrain has decided to do. let me know if I'm wrong. But hey, what's in it for me? Just because you have Kunal Kapoor as the face of your brand, doesn't mean anything to me nor to anyone. Why will someone buy you? Why will I choose Indian Terrain over other brands? Does Indian Terrain have a belief system, something that consumers believe too? Are you trying to be cool by simply showing his cool attitude. Do you think the photography will do all the talking? Huh. This ad rather reminds me more of Milind Soman in Excalibur - more manly, more macho, more cool.Wonder what will happen to the brand when Kunal decides to shave and cut his hair short?
