Something is terribly wrong with the advertising agencies and clients in India at the moment. No am serious. In the last three months at least four brands have jumped into the "Jiyo" bandwagon. Now let me not get into explaining what might be the reason but stupidity has its own limit (at least Diesel says upfront why they are stupid.)
Trust me it is pathetic. What were the creative guys thinking? How could the client ever buy such shit? Funnily how could the client even spend media money on such non-sense? Do they really think Indian consumers are such morons that they will accept anything this agencies produce?
Go Jiyo
Jiyo Easy
Jiyo Befikar
Jiyo Life
What is it? A brand promise? Brand proposition? Brand Philosophy? Headlines?
Honestly I'm feeling ashamed to even tell people I work in advertising.
What do you guys think?
