Have fun out there

So the new campaign of Jeep is creating news for all the good reasons. Another great example of how marketers can benefit from using Youtube, FaceBook, MySpace, Flickr effectively. Check this out here. Since Social Networking is attracting millions of consumers, it makes sense for brands to be present there. You need good data mining skills, you need to identify and tag the right target audience and Bingo. You have a success story worth sharing with others. What better way than communicating with a large base of captive audiences available in social networking sites.